For women 60+ with ADHD-style brains

You're Not Lazy. You're Not Losing It.

You Were Never Given the Right Support.

I'm Aron Croft. I help women 60+ with ADHD-style brains follow through on the things that matter to them: the clutter, the paperwork, the projects that have waited for years.

Aron Croft, smiling, sitting on a couch by a window

Aron Croft
Founder of Hidden ADHD

As featured in ADDitude · ADDA · ADHD reWired · Faster Than Normal · ADD Crusher

19,000+ people have joined Aron's 5-day challenges

Does this sound familiar?

You start strong, then stall.

You make good progress on a project, then life gets in the way and it stalls. Again.

You know what to do, and still don't do it.

You know what to do. You can't get yourself to do it.

You put yourself last.

You can do impossible things for other people, but not the basic things for yourself.

The clutter keeps coming back.

Company's coming, so the living room gets cleared, and the clutter gets moved into the guest room.

Your clutter, your paperwork, your unfinished projects are all the same problem in disguise. Follow-through is a skill, not a character trait. And it's a skill you can build at any age, with the right support.

Women like you, in their own words

Dee Webster

Dee Webster

Retired Substitute Teacher, Everett WA

A quilt nine years in a box, finished

“In 2011, my sister in law and I started a quilt for my younger son... The quilt just sat in a box for nine years... by the first week of July, I had it finished... he is pleased as punch to have it.”

Nicky Aumond

Nicky Aumond

Retired Consultant, Montreal. Shared at 77.

Taxes in on time, her aunt's estate finished

“I felt totally swamped by life. I couldn't get anything done... I got my taxes in on time. I finished my aunt's estate that I was executor of... I'm just a happier person and probably better to be around than I was before.”

Beth L.

Beth L.

Retired Physical Therapist, Phoenix AZ

From the recliner to 80-90% decluttered

“I'd spend a lot of time just being in my recliner chair thinking about what I wanted to do... I was able to declutter I think 80-90% of my downstairs... I was able to achieve all of that before the graduation party.”

Debora H.

Retired, Texas

Her unfinished projects, finished

“I was calling them my UFOs. Unfinished objects. After starting PTA, I finished a cross stitch piece intended to be a gift for Christmas 2024... I don't remember finishing anything early in my life.”

How we help

Start free. Try it for five days. Keep going with support.

1

Free

Start free

A live webinar with Aron on Zoom: why smart women 60+ get stuck in clutter and unfinished projects, and how to change it.

2

$97 · 5 days

Try it for 5 days

The Finish the Unfinished Challenge: five live sessions with Aron on Zoom, Monday to Friday at 1 PM ET. You pick one unfinished thing and work on it with us. Replays for 48 hours. 30-day money-back guarantee.

3

5 months

Keep going with support

PTA, the Productivity Transformation Academy: our premium program. Five months of personal, hands-on support, with a community of women who get it.

Aron Croft in a blue checked shirt, smiling, leaning on a brick wall

Meet Aron

I know how hard follow-through is with an ADHD brain. I got into Harvard, dropped out twice, and graduated by the skin of my teeth. I failed at my first seven jobs and businesses. By 33, I was broke, divorced, and earning minimum wage.

Everything changed after my adult diagnosis of inattentive ADHD and a master's in coaching psychology. I stopped forcing productivity methods built for neurotypical brains.

Today, I help women 60+ with ADHD-style brains follow through on the projects that matter to them, with live sessions, clear structure, and a community of women who get it. Over 19,000 people have joined my 5-day challenges.

Cover of the free guide: 10 Productivity Mistakes All ADHDers Make

Free guide from Aron

10 Productivity Mistakes All ADHDers Make

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Questions?

Email us at support@hiddenadhd.com. A person on our team will write back.